The legendary entrepreneur who built a billion-dollar empire reveals the unspoken rules of business success—the gritty, real-world skills no MBA program teaches.
From the founder who pioneered sports marketing (representing Arnold Palmer, Tiger Woods, and Wimbledon), this cult classic delivers:
Street-Smart Business Lessons:
✅ Reading People: Spot liars, allies, and hidden agendas in meetings
✅ Negotiation Hacks: McCormack’s “10-Second Rule” for closing deals
✅ Time Management: Why handling paper twice is a CEO’s fatal mistake
✅ Power Dynamics: The real meaning of office gossip and late-night emails
Why This Beats MBA Theory:
✔ Proven in the Trenches: Built IMG from a $500 bet to a global empire
✔ No Fluff: Tactics used to broker Nike’s first golf deals
✔ Timeless Despite Tech: Human psychology hasn’t changed since the 1980s
You’ll Learn How To:
• Turn small talk into big contracts
• Use “selective ignorance” to focus
• Detect if someone’s bluffing (watch their feet!)
• Leverage failure like McCormack’s early client rejections
✔ Over 1M Copies Sold: The original “anti-MBA” business bible
✔ Celebrity Case Studies: Behind-the-scenes deals with athletes and brands
✔ 35th Anniversary Edition: New foreword by industry leaders
✔ Perfect For: Startups, sales teams, and corporate climbers
