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Noise: by Daniel Kahneman

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Discover how hidden variability affects our decisions in Noise by Daniel Kahneman. A groundbreaking book that reveals why judgment errors happen and how to reduce them.

From Nobel Prize-winning author Daniel Kahneman, co-author Olivier Sibony, and legal scholar Cass R. Sunstein, Noise: A Flaw in Human Judgment exposes one of the most overlooked problems in decision-making: noise.

While bias has long been recognized as a major source of error, this book reveals how random variability in human judgment—what the authors call “noise”—can be equally damaging in fields like medicine, law, business, and hiring.

In this thought-provoking and deeply researched book, you will learn how to:

  • Understand the difference between bias and noise in decision-making

  • Identify hidden errors in professional judgments

  • Apply strategies to reduce noise in organizations

  • Make smarter, fairer, and more consistent decisions

  • Improve personal and business outcomes with evidence-based solutions

Packed with case studies and practical insights, Noise is an essential guide for leaders, managers, policymakers, and anyone who wants to improve the quality of their choices